Measuring dynamic marketing mix interactions using translog functions
Year of publication: |
1982
|
---|---|
Authors: | Jagpal, Harsharanjeet S. ; Sudit, Ephraim F. ; Vinod, Hrishikesh D. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 55.1982, 3, p. 401-415
|
Subject: | Absatzpolitik |
-
Yoo, Im-Soo, (1978)
-
Ein Beitrag der modernen Versuchsplanung zur Gestaltung des Marketing-Mix
Klotz, Udo Peter, (1977)
-
Competition and marketing strategies in the pharmaceutical industry
Slatter, Stuart S., (1977)
- More ...
-
Efficiency measures in retentive and expansive marketing of financial services
Jagpal, Harsharanjeet S., (1978)
-
Using causal models with latent variables to test theories of economic development
Hui, Baldwin S., (1980)
-
A model of sales response to advertising interactions
Jagpal, Harsharanjeet S., (1979)
- More ...