Extent:
XVIII, 63 S. : graph. Darst.
Series:
Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing. - Augsburg : FGM-Verl.. - Vol. Bd. 78
Type of publication: Book / Working Paper
Notes:
Literaturverz. S. IX - XVIII
ISBN: 3-921953-78-2
Classification: Marketing ; Handel
Source:
Persistent link: https://www.econbiz.de/10004362349