Extent: | XVIII, 63 S. : graph. Darst. |
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Series: | Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing. - Augsburg : FGM-Verl.. - Vol. Bd. 78 |
Type of publication: | Book / Working Paper |
Notes: | Literaturverz. S. IX - XVIII |
ISBN: | 3-921953-78-2 |
Classification: | Marketing ; Handel |
Source: |
Persistent link: https://www.econbiz.de/10004362349