Effizienz im Marketing : Marketingprozesse optimieren statt Leistungspotentiale vergeuden
Lutz Becker ... (Hrsg.)
| Year of publication: |
1994
|
|---|---|
| Other Persons: | Becker, Lutz (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Restrukturierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 237 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-409-18775-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000423211