Egoistic and altruistic claims in organic cotton apparel advertising
Year of publication: |
2024
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Authors: | Han, Tae-Im ; Park-Poaps, Haesun |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 15.2024, 2, p. 235-252
|
Subject: | Organic cotton | advertising | green apparel | apparel ads | consumer behavior | Bekleidungsindustrie | Clothing industry | Baumwolle | Cotton | Bekleidung | Clothing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Baumwollindustrie | Cotton industry | Öko-Produkt | Sustainable product | Werbewirkung | Advertising effects |
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