Ein Modell zur Steuerung der Kundenbearbeitung im Rahmen des Vertriebsmanagements
Matthias F. Uebel
| Year of publication: |
2003
|
|---|---|
| Authors: | Uebel, Matthias |
| Publisher: |
Paderborn : Heinz Nixdorf Inst., Univ. Paderborn |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Beziehungsmarketing | Relationship marketing | Vertrieb | Physical distribution | Datenmodell | Data model | Theorie | Theory | Kundenorientierung | Kundengruppenmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 253 S. graph. Darst. |
|---|---|
| Series: | HNI-Verlagsschriftenreihe. - Paderborn : HNI, ISSN 2195-5239, ZDB-ID 1323911-9. - Vol. 134 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Paderborn, Univ., Diss., 2003 |
| Notes: | Gb. : EUR 49.00 |
| ISBN: | 3-935433-43-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013428707