Einbindung des CRM in den Produktentwicklungsprozess der Automobilindustrie
Jens Puttfarcken. Betreuer: Frank Lobeck
| Alternative title: | Integration of CRM into the product development process of the automotive industry |
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| Year of publication: |
2015
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| Authors: | Puttfarcken, Jens |
| Other Persons: | Lobeck, Frank (degree supervisor) |
| Publisher: |
Duisburg-Essen : Universitätsbibliothek Duisburg-Essen |
| Subject: | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Workflow-Management-System | Workflow management system | Kfz-Industrie | Automotive industry |
freely available
| Extent: | Online-Ressource (III, 256 S.) Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Duisburg-Essen, Univ., Diss., 2015 |
| Notes: | Systemvoraussetzungen: PDF Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406828