Einführung in das Innovationsmarketing
Fee Steinhoff; Volker Trommersdorff
| Year of publication: |
2007
|
|---|---|
| Authors: | Steinhoff, Fee ; Trommersdorff, Volker |
| Published in: |
Beiträge zum Innovationsmarketing. - München : Hampp, ISBN 3-86618-156-6. - 2007, p. 4-18
|
| Subject: | Gesundheitswesen | Health care system | Innovation | Erfolgsfaktor | Success factor | Dienstleistungsmarketing | Services marketing | Nonprofit-Marketing | Nonprofit marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003499951