Einführung in die Werbelehre
Year of publication: |
2005 ; 7., überarb. Aufl.
|
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Authors: | Huth, Rupert ; Pflaum, Dieter |
Publisher: |
Stuttgart : Kohlhammer |
Subject: | Werbung | Advertising | Theorie | Theory | Deutschland | Germany | Werbelehre |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 390 S. Ill., graph. Darst. 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | German |
Notes: | Literaturverz. S. [378] - 383 |
ISBN: | 978-3-17-017002-5 ; 3-17-017002-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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