Einführung in nachhaltiges Innovationsmanagement und die Grundlagen des Green Marketing
Ulrich Scholz, Sven Pastoors, Joachim H. Becker
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Scholz, Ulrich ; Pastoors, Sven ; Becker, Joachim H. |
| Institutions: | Tectum Verlag (publisher) |
| Publisher: |
Marburg : Tectum Verlag |
| Subject: | Innovationsmanagement | Innovation management | Corporate Social Responsibility | Corporate social responsibility | Öko-Marketing | Green marketing | Nachhaltigkeit | Umweltbezogenes Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | VII, 163 Seiten Diagramme, Illustrationen 210 mm x 148 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverzeichnis: Seiten 155-160 |
| ISBN: | 3-8288-3604-6 ; 978-3-8288-3604-4 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010522