Einflüsse des Mobile Commerce auf das Entscheidungsverhalten
Year of publication: |
2008
|
---|---|
Authors: | Gröppel-Klein, Andrea ; Broeckelmann, Philipp |
Published in: |
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]. - Berlin : Springer, ISBN 978-3-540-85295-7. - 2008, p. 33-49
|
Subject: | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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