Extent:
4, 106 Bl. : Ill., graph. Darst.
Series:
Schriftenreihe Handel und Marketing. - Wien : Eigenverl. Inst. für Handel und Marketing. - Vol. 64
Type of publication: Book / Working Paper
Language: German
Notes:
Literaturverz. Bl. 92 - 96
ISBN: 3-85475-064-1
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10008827744