El efecto moderador de la edad en la relación entre el valor percibido, las TIC del minorista y la lealtad del cliente
María Eugenia Ruiz Molina; Irene Gil Saura; Haydee Calderón García
Alternative title: | The moderating role of age on the relationship between perceived value, retail ICT and customer loyalty |
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Year of publication: |
2010
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Authors: | Ruiz Molina, María Eugenia ; Gil Saura, Irene ; Calderón García, Haydee |
Published in: |
Cuadernos de economía y dirección de la empresa : CEDE. - Barcelona [u.a.] : Elsevier España, ISSN 1138-5758, ZDB-ID 24114200. - Vol. 43.2010, p. 65-91
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