Conceptualizing and measuring loyalty : towards a conceptual model of tourist loyalty antecedents
Beatriz Moliner Valázquez, Irene Gil Saura and María Eugenia Ruiz Molina
| Year of publication: |
2011
|
|---|---|
| Authors: | Moliner Valázquez, Beatriz ; Gil Saura, Irene ; Ruiz Molina, María Eugenia |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 17.2011, 1, p. 65-81
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| Subject: | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008840752