Factors influencing consumers' purchase intention towards online group buying in Malaysia
Year of publication: |
2019
|
---|---|
Authors: | Yean Sien Liew ; Mohammad Falahat |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 1, p. 60-77
|
Subject: | electronic word of mouth | e-WOM | online group buying | OGB | perceived usefulness | perceived ease of use | PEOU | trust | perceived risk | Malaysia | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Vertrauen | Confidence | Online-Marketing | Internet marketing | Social Web | Social web |
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