Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew and Mohammad Falahat
| Year of publication: |
2019
|
|---|---|
| Authors: | Yean Sien Liew ; Mohammad Falahat |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 1, p. 60-77
|
| Subject: | electronic word of mouth | e-WOM | online group buying | OGB | perceived usefulness | perceived ease of use | PEOU | trust | perceived risk | Malaysia | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Vertrauen | Confidence | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012036982