Electronic Commerce und Kundenbindung
Friedhelm Bliemel und Georg Fassott
| Year of publication: |
1999
|
|---|---|
| Authors: | Bliemel, Friedhelm ; Fassott, Georg |
| Published in: |
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven. - Wiesbaden : Gabler, ISBN 3-409-18990-4. - 1999, p. 11-25
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Internet | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | In: Electronic commerce |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001366214