Electronic Coupons: A Double‐Barreled Sales Promotion Technique

The use of coupons as a sales promotion technique is not new; manufacturers have been offering cents‐off coupons to customers for over a century. Now, electronic coupons may become the leading edge of a new wave of sales promotion techniques for the 1990s. How much of an impact that wave will make when it hits the American marketplace can only be estimated,but it may indeed be very big.

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Year of publication:	1992
Authors:	Hoffman, Darvin R. ; Ketcham, Allen F. ; Taylor, Frank A.
Published in:	American Journal of Business. - MCB UP Ltd, ISSN 1935-5181, ZDB-ID 2401319-5. - Vol. 7.1992, 1, p. 42-48
Publisher:	MCB UP Ltd
Subject:	Sales promotion techniques \| Coupons \| Electronic coupons

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/19355181199200007 [DOI]
Source:	Other ZBW resources

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