Electronic Media and Measurement Trends - on a Collision Course? : Vienna (Austria), 26 - 28 April 1998
ESOMAR. [Ed.: Deborah Fellows-Rödl]
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Fellows-Rödl, Deborah (contributor) |
| Institutions: | Worldwide Electronic and Broadcast Audience Research Symposium <1998, Paris> ; European Society for Opinion and Marketing Research (contributor) |
| Publisher: |
Amsterdam : ESOMAR |
| Subject: | Neue Medien | Medienkonsum | Publikumsforschung | Kongress | Wien <1998> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 460 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| Classification: | Marketing ; Neue elektronische Medien |
| Source: |
Persistent link: https://www.econbiz.de/10004261815