Adding transparency to brand management : February 1998
ESOMAR. [Ed.: Deborah Fellows-Rödl]
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Fellows-Rödl, Deborah (contributor) |
| Institutions: | European Society for Opinion and Marketing Research (contributor) |
| Publisher: |
Amsterdam |
| Subject: | Markenartikel | Produktmanagement | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 200 S. : graph. Darst. |
|---|---|
| Series: | ESOMAR publication series. - Amsterdam. - Vol. 221 |
| Type of publication: | Book / Working Paper |
| ISBN: | 92-831-1268-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004379729