Electronic word-of-mouth : a survey from an economics perspective
Naoshi Doi and Hitoshi Hayakawa
| Year of publication: |
2020
|
|---|---|
| Authors: | Doi, Naoshi ; Hayakawa, Hitoshi |
| Published in: |
International journal of the economics of business. - Abingdon : Carfax, ISSN 1466-1829, ZDB-ID 1477695-9. - Vol. 27.2020, 2, p. 303-320
|
| Subject: | Electronic word-of-mouth | marketing | posting behavior | signaling | social learning |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13571516.2020.1747853 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253844