Electronic word-of-mouth in social networking sites : a cross-cultural study of the United States and China
Shu-Chuan Chu; Sejung Marina Choi
| Year of publication: |
2011
|
|---|---|
| Authors: | Chu, Shu-chuan ; Choi, Sejung Marina |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 24.2011, 3, p. 263-281
|
| Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Kulturelle Identität | Cultural identity | China | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009305488