Extent: | XV, 249 S graph. Darst. 210 mm x 150 mm, 348 gr. |
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Series: | Schriftenreihe Management - Forschung und Praxis. - Hamburg : Kovač, ISSN 1615-1151, ZDB-ID 2127430-7. - Vol. 7 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
Language: | German |
Thesis: | Zugl.: Kassel, Univ., Diss., 2006 |
ISBN: | 3-8300-2827-X ; 978-3-8300-2827-7 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003420216