Organisation des Global-Account-Management im Industriegütersektor
von Ina Lockau
| Year of publication: |
2000
|
|---|---|
| Authors: | Lockau, Ina |
| Publisher: |
Berlin : Erich Schmidt |
| Subject: | Key-Account-Management | Key account management | Lieferantenmanagement | Supplier relationship management | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Organisationsstruktur | Organizational structure | Industrie | Manufacturing industries | Theorie | Theory | Deutschland | Germany | Investitionsgütermarketing | Kundengruppenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 389 S graph. Darst 21 cm |
|---|---|
| Series: | Duisburger betriebswirtschaftliche Schriften. - Berlin : Erich Schmidt, ISSN 0939-6950, ZDB-ID 1282995-X. - Vol. 22 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 338 - 359 kart. : DM 128.00 |
| ISBN: | 3-503-05948-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001513271