Elements that compose the non-profit BRAND orientation in an emerging country
Year of publication: |
2023
|
---|---|
Authors: | Sepulcri, Lara Mendes Christ Bonella ; Mainardes, Emerson Wagner |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 1, p. 85-123
|
Subject: | Antecedents | Barriers | Brazil | Consequents | Emergent country | Non-profit brand orientation | Brasilien | Nonprofit-Organisation | Nonprofit organization | Markenführung | Brand management | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour |
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