Eleven misconceptions about customer relationship management
Peter C. Verhoef and Fred Langerak
| Year of publication: |
2004
|
|---|---|
| Authors: | Verhoef, Peter C. ; Langerak, Fred |
| Published in: |
Financial times handbook of management. - London : Pearson/Financial Times Prentice Hall, ISBN 0-273-67584-2. - 2004, p. 387-400
|
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002755891