Embedding eWOM into efficiency DEA modelling : an application to the hospitality sector
Year of publication: |
2019
|
---|---|
Authors: | Mariani, Marcello M. ; Visani, Franco |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 80.2019, p. 1-12
|
Subject: | eWOM | Online reviews | DEA | Hotel industry | Performance | Efficiency | Technische Effizienz | Technical efficiency | Hotellerie | Virales Marketing | Viral marketing | Krankenhaus | Hospital | Data-Envelopment-Analyse | Data envelopment analysis | Online-Marketing | Internet marketing |
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