Emergence and Development of a University Curriculum for Corporate Environmental Responsibility

American firms are increasingly under demands, made by government and the public, to be more socially responsible with respect to environmental issues. As environmental and safety concerns have increased, a greater need for individuals with training in environmental responsibility has emerged. This need must be filled by educational institutions. The report concludes with a discussion of issues faced by business school curricula, in particular international business and marketing courses, to foster environmental concern among future graduates