Emergent coopetition from a sensemaking perspective : a multi-level analysis
Year of publication: |
January 2018
|
---|---|
Authors: | Pattinson, Steven ; Nicholson, John ; Lindgreen, Adam |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 68.2018, p. 25-35
|
Subject: | Unternehmenskooperation | Inter-firm cooperation | USA | United States | Sensemaking-Ansatz | Sensemaking approach | Koopetition | Coopetition |
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