Emerging consumer orientation, ethical perceptions, and purchase intention in the counterfeit smartphone market in China
Year of publication: |
2015
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Authors: | Li, Tiger ; Seaton, Bruce |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 1, p. 27-53
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Subject: | Emerging consumer orientation in China | ethical perceptions | perceived social consequences | counterfeit smartphones | China | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Wahrnehmung | Perception | Unternehmensethik | Business ethics | Mobiltelefon | Mobile phone |
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