Emerging market conditions and their impact on first mover advantages
Year of publication: |
1997
|
---|---|
Authors: | Nakata, Cheryl ; Sivakumar, K. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 14.1997, 6, p. 461-485
|
Publisher: |
MCB UP Ltd |
Subject: | Developing countries | Emerging markets | International trade | Marketing strategy |
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