Emerging perspectives on services marketing
Year of publication: |
1983
|
---|---|
Other Persons: | Berry, Leonard L. (ed.) ; Shostack, G. Lynn (contributor) ; Upah, Gregory D. (contributor) |
Institutions: | American Marketing Association (contributor) |
Publisher: |
Chicago : American Marketing Association |
Subject: | Dienstleistung | Absatz | Vereinigte Staaten | Marketing | Dienstleistungssektor |
Description of contents: | Table of Contents [external.dandelon.com] |
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Cowell, Donald W., (1984)
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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina, (2017)
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Services marketing management : a strategic perspective
Kasper, Hans, (2006)
- More ...
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Emerging perspectives on services marketing
Berry, Leonard L., (1983)
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(1992)
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Ferber, Robert, (1978)
- More ...