Services marketing management : a strategic perspective
Hans Kasper; Piet van Helsdingen; Mark Gabbott
| Year of publication: |
2006 ; 2. ed.
|
|---|---|
| Authors: | Kasper, Hans ; Helsdingen, Piet van ; Gabbott, Mark |
| Other Persons: | Kasper, Hans D. P. (contributor) |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Dienstleistungsmarketing | Services marketing | Dienstleistung | Marketing | Internationales Management | Kundenmanagement | Dienstleistungssektor | Dienstleistungsbetrieb | Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XVII, 554 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Subtitle on 1999 ed.: An international perspective - Includes bibliographical references and index |
| ISBN: | 978-0-470-09116-6 ; 0-470-09116-9 |
| Classification: | Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002469672