Emerging segmentation practices in the age of the social customer
Year of publication: |
2013
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Authors: | Canhoto, Ana Isabel ; Clark, Moira ; Fennemore, Paul |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 21.2013, 5 (1.8.), p. 413-428
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Saved in:
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