Customer service 140 characters at a time : the users' perspective
Year of publication: |
2013
|
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Authors: | Canhoto, Ana Isabel Domingos ; Clark, Moira |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 5/6, p. 522-544
|
Subject: | Kundenservice | Customer service | Virales Marketing | Viral marketing | Social Web | Social web | Sozialkapital | Social capital | Bibliometrie | Bibliometrics |
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