Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Na Su, Babu John Mariadoss, Dennis Reynolds
| Year of publication: |
2019
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|---|---|
| Authors: | Nu, Su ; Mariadoss, Babu John ; Reynolds, Dennis |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 2.2019, 4, p. 377-390
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| Subject: | Facebook | Social networking sites | Brand attitude | Persuasion theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kognition | Cognition | Online-Marketing | Internet marketing | Emotion | Markenimage | Brand image | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-10-2018-0064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012131599