Self-congruity theory : to what extent does it hold in tourism?
Year of publication: |
2011
|
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Authors: | Boksberger, Philipp ; Dolnicar, Sara ; Laesser, Christian ; Randle, Melanie |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 50.2010/11, 4, p. 454-464
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Subject: | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Persönlichkeitspsychologie | Personality psychology | Schweiz | Switzerland |
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