Emotional Branding: The New Paradigm for Connecting Brands to People
Year of publication: |
2001
|
---|---|
Authors: | Lafferty, Barbara A. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 10.2001, 7, p. 466-469
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Consumer behaviour | Relationship marketing | Brand identity |
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