Marketing theory and applications ; 2012=Vol. 23
eds.: Sundar Bharadwa ...
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Bharadwaj, Sundar (contributor) |
| Institutions: | American Marketing Association (contributor) ; Winter Educators' Conference <2012, St. Petersburg, Fla.> (contributor) |
| Published in: | |
| Publisher: |
Red Hook, NY : Curran Associates |
| Subject: | Marketingtheorie | Marketing theory |
| Description of contents: |
Includes bibliographical references and index
Table of Contents [gbv.de]
|
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 397 pages illustrations (black and white) 27 cm |
|---|---|
| Series: | |
| Conferences: | AMA Winter Educators' Conference ; (St. Petersburg, Fla.) : 2012.02.17-19 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. |
| ISBN: | 1-62276-649-0 ; 978-1-62276-649-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790796