Emotional expressions and brand status
Year of publication: |
2021
|
---|---|
Authors: | Lee, Jeffrey K. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 6, p. 1178-1196
|
Subject: | computer vision | emotional expression | reference groups | social media | status | text analysis | Emotion | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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