Emotional identity : enhancing customer experience through emotional involvement
Year of publication: |
2014
|
---|---|
Authors: | Hofmann, Anna ; Habenschuss, Julius W. ; Sonnenberg, Yannick |
Published in: |
Rethink - the corporate network. - Bayreuth, ISBN 978-3-00-047112-4. - 2014, p. 181-201
|
Subject: | Emotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Persönlichkeitspsychologie | Personality psychology |
-
A cognitive appraisal process of customer delight : the moderating effect of place identity
Jiang, Yangyang, (2020)
-
Delight and the grateful customer : beyond joy and surprise
Ball, Joan, (2017)
-
Abadi, Sara Jahan, (2021)
- More ...
-
Rafat, Shamim, (2017)
-
Deutsche und Polen. Erinnerung im Dialog
Hofmann, Anna, (2008)
- More ...