Emotional interactions: the frontier of the customer‐focused enterprise
Year of publication: |
2007
|
---|---|
Authors: | Heffernan, Robert ; LaValle, Steve |
Published in: |
Strategy & Leadership. - Emerald Group Publishing Limited, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 35.2007, 3, p. 38-49
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customers | Market segmentation |
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