Emotional paths leading to opportunity desirability and feasibility beliefs through controllability
Year of publication: |
August 2018
|
---|---|
Authors: | Ivanova, Stela ; Treffers, Theresa ; Langerak, Fred |
Published in: |
International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 36.2018, 5, p. 546-573
|
Subject: | appraisal tendencies | emotions | opportunity desirability | opportunity feasibility | Emotion | Konsumentenverhalten | Consumer behaviour |
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