Emotionality and semantic onsets : exploring orienting attention responses in advertising
Year of publication: |
2010
|
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Authors: | Nielsen, Jesper H. ; Shapiro, Stewart A. ; Mason, Charlotte H. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 6, p. 1138-1150
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Subject: | Emotion | Werbewirkung | Advertising effects | Markenführung | Brand management |
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