Half the thrill is in the chase: twisted inferences from embodied cognitions and brand evaluation
Year of publication: |
2010
|
---|---|
Authors: | Labroo, Aparna A. ; Nielsen, Jesper H. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 1, p. 143-158
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Markenimage | Brand image | Bewertung | Evaluation | Kognition | Cognition | USA | United States |
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