Emotionen im Marketing : verstehen - messen - nutzen
Christian Bosch ; Stefan Schiel ; Thomas Winder
| Year of publication: |
2006 ; 1. Aufl.
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|---|---|
| Authors: | Bosch, Christian ; Schiel, Stefan ; Winder, Thomas |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Marketing | Emotionales Verhalten | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 526, [12] S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8350-0257-9 ; 3-8350-0257-0 |
| Classification: | Emotion ; Ethologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004868156