Emotionen im Marketing : verstehen, messen, nutzen
Christian Bosch ; Stefan Schiel ; Thomas Winder
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Bosch, Christian ; Schiel, Stefan ; Winder, Thomas |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Marketing | Emotionales Verhalten | Kaufverhalten | Markenpolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [deposit.dnb.de] |
| Extent: | XIII, 526 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8350-0257-0 ; 978-3-8350-0257-9 |
| Other identifiers: | 978-3-8350-0257-9 [CODEN] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014012587