Why They Buy - We like to think of ourselves as rational people. But new information about how the mind works reveals that when it comes to marketing, we're nothing but animals.
Year of publication: |
2003
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Authors: | Hill, Dan |
Published in: |
Across the board. - New York, NY, ISSN 0147-1554, ZDB-ID 8623715. - 2003, p. 27-33
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Saved in:
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