If emotions do play an important role in decisions, what implications does this have for communication strategy development and tactical implementation?
June Buchanan
| Year of publication: |
2001
|
|---|---|
| Authors: | Buchanan, June |
| Institutions: | Macquarie University / Department of Business (contributor) |
| Publisher: |
Sydney : Macquarie Univ., Dep. of Business |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Emotion |
| Extent: | 28 S graph. Darst |
|---|---|
| Series: | Macquarie business research papers. - Sydney, ZDB-ID 2472376-9. - Vol. 1/2001 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 18 - 21 |
| ISBN: | 1-86408-666-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001566892