Living positive experiences in store : how it influences shopping experience value and satisfaction?
Year of publication: |
June 2017
|
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Authors: | Cachero-Martínez, Silvia ; Vázquez Casielles, Rodolfo |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 18.2017, 3, p. 537-553
|
Subject: | experience marketing | emotion | value | satisfaction | consumer behaviour | retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Emotion | Experiment |
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