Mediterranean shoes conquer the world : global branding from local resources ; the Camper case
Daniele Dalli and Simona Romani
Year of publication: |
2012
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Authors: | Dalli, Daniele ; Romani, Simona |
Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 43-59
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Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Schuhindustrie | Footwear industry | Spanien | Spain |
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