Empfehlungsmarketing : Königsweg der Neukundengewinnung
Klaus-J. Fink
| Year of publication: |
2008 ; 4., erw. Aufl.
|
|---|---|
| Authors: | Fink, Klaus-J. |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Kundengewinnung | Customer acquisition | Beziehungsmarketing | Relationship marketing | Unternehmen | Marketing | Kundenmanagement | Produktempfehlung | Beziehungsmanagement | Kundengeschäft |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 167 S. Ill., graph. Darst. 210 mm x 140 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | kart. : EUR 24.00 |
| ISBN: | 978-3-8349-1144-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003709725